This holiday season, we are proud to continue our long-standing partnership with Keiki O Ka ‘Āina through the Laulima Giving Program, an initiative that supports families, kūpuna, and individuals in need, including children with special needs, families impacted by incarceration, and single parents. In 2025, we supported the organization with a $30,000 monetary donation.

On Saturday, December 6, one of our team members had the pleasure of attending Laulima Day 2025 at Windward Mall. The annual event brought together community partners, volunteers, and families to celebrate the spirit of giving and to raise awareness for programs that directly impact local keiki, kūpuna, and ʻohana across Hawaiʻi.

Laulima Giving Program activities continued throughout December, culminating with the Laulima Telethon on Thursday, December 11, on KHON2. The statewide broadcast invited viewers to give back by calling in donations, making it easy for the community to support families in need throughout the holiday season. Thanks to the generosity of the Hawai‘i community, the organization successfully raised crucial funds that will supplement year-round programs.

Additionally, members of our Store Support Team adopted Laulima families on O‘ahu and Kaua‘i. Together, our employees donated over $3,000 worth of in-kind gifts, products, and gift cards, helping to bring extra joy and relief to families during the holidays.